Industry Insider: Exploring Madrid with David Rodriguez, Head Concierge at the Palace, a Luxury Collection Hotel
The Palace, a Luxury Collection Hotel, Madrid
On a storied early 20th-century trip to the races at Deauville, King Alfonso XIII (great-grandfather of Spain’s current king, Felipe VI) recognized that advances in transportation meant Madrid needed a world-class hotel. His record at the racetrack that season has been lost to history, but the result of the trip was that he acquired the area previously occupied by the Palace of the Dukes of Medinaceli, and began construction on a new luxury property. Opened in 1912, The Palace Madrid is one of those Big Deal properties – the largest luxury hotel in one of Europe’s most important capitals, it sits in the middle of the UNESCO World Heritage Paisaje de Luz, steps from the Museo del Prado and Parque del Buen Retiro. The landmark property has an appropriately storied history – it was the first hotel in Spain to have telephones in every room, and the second in the world to have private bathrooms. It played important political and social roles through the wars of the 20th century, serving alternately as a field hospital and social respite; between conflicts, cultural movers and shakers from Ernest Hemingway to Salvador Dali were frequent guests. Overseeing it all is the iron and stained-glass dome, which was designed in 1912 by Eduardo Ferrés i Puig and crafted by the Mauméjean Brothers, who also worked closely with Gaudi.
After more than 24 years as the Westin Palace Madrid, the property has undergone a top-to-toe renovation, opening in March as a part of the Luxury Collection. The restoration took more than two years, and was led by architect Ruiz Larrea Arquitectura. Above it all, the dome has been meticulously dismantled, catalogued, and reassembled, so its rainbow of colorful light is ready to shine on the next generation of travelers.
The redesign of the 470 guestrooms and suites, led by Lázaro Rosa-Violán studio, prioritizes natural light and pays tribute to the elegant, vibrant spirit of the surrounding city in subtle and direct ways. Hand-painted wallpapers are inspired by the landscapes of El Retiro Park, and the mosaics in the bathrooms depict an aerial view of the Royal Botanical Gardens. Marble fireplaces, mid-century chandeliers, and rich fabrics are deployed to lend a feeling of glamour and sophistication, with an eye to honoring the many famous figures who have stayed at the hotel over the last century.
Madrid is a city with many passionate fans on the Local Foreigner team. We talked to David Rodriguez, the property’s Head Concierge, about his favorite ways to experience the hotel and the fabulous, dynamic city that is so much a part of its DNA.
David Rodriguez
Head Concierge, The Palace, a Luxury Collection Hotel, Madrid
A Perfect Day in the Spanish Capital
Head Concierge David Rodriguez has been a luxury concierge in the Madrid hotel scene for years, and has spent more than 15 years in hotels around Europe as a member of Les Clefs d’Or. As The Palace readied for its reopening this year, he joined the team to elevate the experience of its guests. “What I find most remarkable about the hotel is its timeless elegance and rich history—it has been an icon of Madrid for over a century,” he says. “I love the stunning stained-glass dome, feel so connected to the mission of impeccable service, and the seamless blend of heritage and modernity create an atmosphere that is both grand and welcoming.”
A Madrid resident for decades, Rodriguez sings the praises of the central neighborhood where The Palace is located. “A perfect day in Madrid starts with a morning stroll through Retiro Park,” he says of the city’s 350-acre landmark that’s a few hundred meters from the hotel’s entrance. The beloved green haven, with its peaceful lakes, manicured gardens, and iconic Crystal Palace make it the perfect spot for a wander before a visit to one of the city’s world-renowned museums. For art lovers, the Prado Museum is a must-visit, housing masterpieces by Velázquez, Goya, and El Bosco, but he also recommends its neighbor, the Thyssen-Bornemisza Museum, which offers a diverse collection from medieval to modern art. “I also think first time visitors can’t miss the Royal Palace, which offers a wonderful glimpse into Spain’s royal heritage, and Plaza Mayor – The perfect place to get a sense of how vibrant Madrid is as a city. After exploring, head to Puerta del Sol and indulge in traditional tapas at one of the many historic taverns.”
In the afternoon, he recommends setting aside time to explore Madrid’s distinctive neighborhoods. Wander through Salesas, a charming district full of boutiques, or head to the Barrio de las Letras (the Literary Quarter), where the legacy of Spain’s greatest writers, like Cervantes and Lope de Vega, still echoes through the streets. It’s also a great place to uncover unique bookstores and artisanal shops.
“The Barrio de las Letras is one of my favorite hidden gems in Madrid,” he says. “It’s a historic neighborhood that’s rich in literary history. Wandering through these streets is a wonderful way to explore the city’s cultural heritage and experience Madrid from a unique perspective.” He also notes that the Palace offers a weekly walking tour in the area for guests keen to learn about the iconic Spanish writers who have found inspiration wandering these same streets.
If you’re a traveler who likes to explore on foot, David also recommends La Latina and Lavapiés. “These two neighborhoods are part of the old Madrid and offer a glimpse into the city’s traditional heart. La Latina is known for its tapas bars and vibrant squares, while Lavapiés brings a multicultural flair with its galleries, diverse eateries, and lively atmosphere.” Barrio de Salamanca, which is famed for its elegant streets and upscale boutiques, is another favorite, and there’s always something tasty to sample along Ponzano, a lively street in the Chamberí district. Ponzano is famous for its tapas bars and buzzing food scene, and is the perfect place for those who want to explore Madrid’s local culinary delights.
“After spending a day out in the city, if I am ready for a drink, I can always find something tasty on the cocktail list at Angelita, or 27 Club, which is our own bar at the Palace, named for a group of Spanish intellectuals and decorated with silver goblets that were minted to celebrate the hotel’s opening more than a century ago.” And for dinner? “Both VelascoAbella, which offers modern market cuisine with a focus on seasonal ingredients, and La Tasquita de Enfrente, a small but exceptional bistro known for its creative Spanish cuisine and intimate atmosphere, are high on my list.”
Madrid is known for its incredible art scene – in addition to the Prado, which is just across the street from the hotel, David also calls the Royal Collections, which offer a deep dive into Spain’s royal heritage with stunning works of art and historical artifacts, a “must-see.” The Palacio de Liria is another cultural treasure chest that visitors often miss – housed within the neoclassical residence of the Dukes of Alba is a remarkable collection of European art, including paintings by Titian and Courbet.
As spring turns to summer in Madrid and the sunsets stretch past 9PM, the social atmosphere of the city is at an all time high, with groups of friends gathering around pitchers of tinto de Verano and plates of tapas. “Madrid is a city meant for exploring and enjoying – the charm and cultural vibrancy really comes to life in the spring and summer. It’s a city with a fabulous energy.”
Retiro Park
Barrio de las Letras
More of David’s Favorites
Cafes and Restaurants
La Cúpula
Located beneath The Palace Madrid’s stunning stained-glass dome, this restaurant offers a refined dining experience with seasonal Madrid cuisine.
La Tasquita de Enfrente
A small bistro known for its creative Spanish dishes in an intimate and welcoming atmosphere.
VelascoAbella
A modern bistro serving seasonal market cuisine with a focus on fresh, high-quality ingredients.
Balbisiana
A pastry haven famous for its handcrafted sweets and innovative creations, perfect for dessert lovers.
La Duquesita
A renowned patisserie offering a perfect blend of traditional and elegant Spanish pastries.
Alex Cordobés
Famous for its incredible cheesecake, this spot is a must-visit for those with a sweet tooth.
Bars
27 Club
The Palace’s own chic bar where art meets mixology, offering a sophisticated environment for cocktails and conversation.
Angelita
A stylish bar known for its expertly crafted cocktails and extensive wine list, ideal for a relaxed evening drink.
Viva Madrid
A timeless classic with a cozy atmosphere and an impressive selection of drinks, perfect for a laid-back night out.
Neighborhoods & Parks
Retiro Park
Madrid’s most famous green space, ideal for a peaceful stroll, picnic, or boat ride on its tranquil lake.
Barrio de las Letras
A charming literary district where visitors can explore the historical and cultural legacy of Spain’s literary greats.
La Latina & Lavapiés
Two traditional neighborhoods offering vibrant tapas bars, multicultural vibes, and a taste of old Madrid.
Barrio de Salamanca
Known for its elegant streets, upscale boutiques, and refined atmosphere, perfect for a sophisticated experience.
Ponzano
A lively street in Chamberí district, famous for its bustling tapas bars and trendy food scene.
Alameda de Osuna
A serene park offering a peaceful escape from the city’s hustle and bustle, perfect for nature lovers.
Markets & Shops
Capas Seseña
A historic boutique known for its beautifully crafted Spanish capes.
San Isidro Festival decorations
Real Fábrica Española
A shop showcasing timeless products representing Spain’s artisanal heritage, perfect for unique souvenirs.
Landmarks & Museums
The Prado Museum
A world-renowned museum housing masterpieces by Velázquez, Goya, and El Bosco; essential for art lovers.
Thyssen-Bornemisza Museum
A museum with a vast collection spanning from medieval to modern art, offering a diverse cultural experience.
The Royal Palace
One of Europe’s most impressive royal residences, featuring lavish interiors and a fascinating glimpse into Spain’s monarchy.
Mercado de San Miguel
Palacio de Liria
A hidden gem that showcases a private collection of art, antiques, and historical pieces from Spain’s aristocratic past.
Cultural Events
San Isidro Festival
Celebrated in May, this vibrant festival honors Madrid’s patron saint with music, parades, and local traditions.
Madrid Open
A prestigious tennis tournament held in the spring, offering world-class sports and an electric atmosphere in the heart of Madrid.